Use this Highly-Effective Art Marketing Method to Sell Well

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Hey, artist, After months of preparations for my gallery opening day, I remember that grand opening day so well because that was the height of my fear. My first gallery was a lot of work. It took me six months to assemble my collection of 27 paintings, fix the gallery space with my husband, create the signage, got my collection photographed, etc., the to-do list was mountain-high, and finally, the door was open for business. I was nervous, my palms sweaty, and my heart racing like I had run a marathon. I felt anxious and inadequate when customers walked into my gallery.
Friend, On my first day, I sold just a few prints and no original paintings. The prints sold primarily because I shared stories about the artwork. For instance, I shared the story of how a particular painting was inspired by the changes that I've made in my life, how I transitioned from hardship to enlightenment, and how another piece reflected my emotions during a difficult time. These narratives and the conversations that followed were what sold my prints.

As I arrived home after a lackluster opening day, a sudden spark of inspiration illuminated my thoughts. I envisioned the potential of sharing the rich stories intertwined with each of my 27 paintings. I could foster a deeper, more meaningful connection with my customers, inviting them to experience the emotions and inspirations behind my work.
So I did just that. In the beginning, it was rough. Since English is my second language, I struggled with it. The stories weren't great, but they did make a difference in my sales and the way I felt. That year, I sold 20 out of my 27 paintings.



The following year, I honed my storytelling skills and created a writing style that resonated better with my customers. This personal growth in my sales techniques led to a significant improvement in my collection's sales. That's when I started selling 80-90% of my collection each year.
I credit my originals and print sales to my art and the stories they tell. These stories taught me to become much better at closing sales by setting aside my inferiority complex and share with my heart. And you know what? The method was painless and enjoyable.
After the first year, selling became easier and more manageable. I remember putting red dots on my wall, and feeling a sense of pride and accomplishment. It was a testament to what I could achieve by making a switch to my marketing. By learning how to tell my stories well, my business life changed for me, and I felt a deep sense of confidence.
Artist, if you resonate with my journey and want to overcome your own inadequacies in sales, my proven method of storytelling can help. Consider enrolling in my scintillating mini-course, Selling Through The Power of Connection. It's a step towards a more successful and fulfilling sales experience. Click the link below to learn more. I would love for you to join.

With Joy,
Ting

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