Here is the secret to why some art sells and some don't, art sells when people relate. By ‘relate,’ I mean when your work evokes an emotional response or connects with the viewer’s personal experience or interest. This could be through the subject matter, the style, or the artwork’s message. With a track record of selling hundreds of original paintings and thousands of art prints and products, I can confidently say that art sales are not just about talent or formal education. The key lies in creating art that resonates with people, a skill I've honed over the years. Before I started my journey as an artist, I was still confused about the complexities of the art world. I made several unsuccessful attempts before I finally found my stride. I began painting as a way to cope with my emotional healing. However, as I started discussing my art with my clients, I realized the potential of my art to connect with them on a deeper level. And I also noticed that when people resonate with my work, I sell art. Through my journey of self-discovery and experience, I have gained valuable insights that I can share with you today. Since I have been a gallerist for years and work as a front-of-house representative, I know how sales happen swiftly. Art sells when someone relates to your messaging and designs, and when coupled with good sales and marketing techniques, art gets sold painlessly and joyfully.
These techniques include understanding your target audience by being specific with your mission, effectively communicating the story behind your art, and creating a sense of urgency or exclusivity around your pieces. To thrive as a painter, you must paint from your heart and create art that is as unique as you are, with a focused genre and a well-thought-out message that echoes your passion. These qualities are your artistic voice, which will not only set you apart but also resonate deeply with your audience. For aspiring painters, the road to success is paved with careful planning. Before you even pick up a brush, it's essential to chart out your art collection, a process that has been a cornerstone of my success and can be for you too. With careful planning, your portfolio can avoid becoming a hodgepodge (a disorganized mixture) of artwork lacking focus and a unique, consistent style. An incohesive collection may sell a few pieces, but it won’t sustain a business, with only one to three paintings sold yearly. Mastering the art of curating a sellable collection is not a far-fetched dream. It's a reality I've achieved, selling 85-90% of my art selection year after year. This success is not because of my art is extraordinary but because I've honed the skill of curating my collection to sell. Imagine if you know the formula for curating the perfect collection year after year. Wouldn’t you think your dream of becoming a full-time artist is possible then? Before you start painting in your studio, take your time to plan out your art collection. Remember, you can strategize and shape your artistic journey as an artist. A part-time artist should create 15 pieces of artwork, and a full-time artist should make at least 30 paintings. Here are three factors you should think about when planning:
Use my shared ideas to increase your art sales success. If you want to discuss this further, leave me a comment, and let's chat. With Joy, Ting
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Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
February 2025
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