How challenging is it to make art into a successful business?

I know making art brings you joy, and you wish you could do it every day and make it into your full-time business one day. 

And right now, you need to learn how to go from creating art to selling it, and unlike most businesses, art is not necessary, like food or water, but it is beneficial to be surrounded by art. I always think a house without art is not a home. 

So how do you sell art, since it's a luxury? Well, the good thing is humans need to beautify their surroundings because it makes them feel good about themselves. Art in their home helps them uniquely express their personality and emotional needs.

Our duty as an artist is to create art to make our Target audience's home into a sanctuary. We want our Target Audience to be in awe of our artwork. 

They will either feel a pull to it or a push from it. If your T.A. reacts favorably to your art, then it's your job as an artist to create a captivating experience to make your T.A.'s desire to want your art in their home unavoidable.

Selling things based on emotional desires is a science and an art. The more you know how to get into the heart of your ideal customer, the more successful you will be. 

And how do you do that? That is when marketing comes in handy. 

Hi, my name is Ting; I am an artist, gallerist, and business coach. I have sold my art for over 20 years; since I am in charge of sales, I know more than a thing or two about sales and marketing. 

It does not matter how beautiful your art is; if you don't know how to market your work and sell it, you are at the mercy of luck. 

When it comes to business, we leave nothing to chance; we create our destiny for success. 

This means you have to know how to make your customers relate to your art, how to talk to them and what kind of language you need to use to convey the desire to own a piece of your work. 

For over 20 years of selling art, I know selling art is about the connection your audience has with your art.

You are probably thinking, "Well, I am shy about sales. Does that mean my art business will fail?" 

Absolutely not, because I am an introvert; public speaking makes me feel uncomfortable. But when it comes to business, I have to put on my extrovert hat and bring forth my connective persona. 

If you are an introvert, I want you to remember that you are highly adaptive, compassionate, and intuitive—three great attributes for sales. So my dear insightful friends, do not let your fear stop you from accomplishing your dream. 

Put on your extrovert persona and conduct your authentic and heartfelt business professionally. Be yourself; your audience will love you!

If you are curious about how to do this, you have two options: take my free workshop or look at my signature course. 

My students are accomplishing great strides, take a look at these comments, and if their success is your wish, then you should join me at Be A Thriving Artist Academy. You will soon be boasting about your accomplishments in no time.

Once you read the testimonials, let me know if you prefer to figure out the marketing yourself or stop wasting time and get support from someone that has done it for over 20 years? 

With Creative Joy,
​Ting

I coach Julie on how to manage his son's art business.

Bettina is now a full-time artist, she sells her art, does commissions, and teaches art.

Stephanie is now a full-time artist, she sells and teaches art.