"Once your collection is ready, the possibilities for launching are endless. With a well-planned launch, you can make a significant impact with monetary gain." Ting The last few blogs discussed the crucial steps of choosing a specific genre and mission for your art with a well targeted dream customers. By doing so, you can develop a well-focused art collection that is meaningful, expansive, and cohesive for your target audience. So now what? Now, it’s time to embark on an exciting journey of marketing the collection you just created, giving it some great exposure, and selling it. This is your moment to shine and share your unique artistic vision. Once your collection is ready, the possibilities for launching are endless. With a well-planned launch, you can make a significant impact rewarded with monetary gain.
Imagine the thrill of unveiling your collection and seeing your audience fall in love with your art. This powerful impact can make them want to own a piece of your unique collection. Launching your art collection means you need a space. You can launch it in person, online, or both. I will discuss 3 ways to exhibit your work, and you can decide from there.
Art shows: Launching your art collection at art shows is a fantastic opportunity. Art shows provide excellent lighting for your display, and their advertisements and promotions can significantly boost your visibility. While riding on the show’s coattails can be beneficial, remember that your active promotion is crucial. By seizing control of your promotion, you can invite your warm audience to your showings, let them know which booth # you are in, and even attract a cold audience of art lovers. Your active promotion is the key to your success, empowering you to shape your art's journey. Online: Today’s technology has made it easy to launch your collection. One excellent option to host your launch effectively is via FB Live held in a Facebook Private Group. Inviting your fans to a Private Group creates a safer environment where your fans feel more comfortable purchasing. Facebook groups are better than regular business pages for promoting events because Facebook pushes out event posts more readily. Here's how to open a private FB Group: 1. Go to your Facebook homepage. 2. On the left-hand side, under 'Explore, 'click on 'Groups. 3. Click on 'Create Group'. 4. Fill in the necessary details, such as the group name, privacy settings, and members. 5. Click 'Create '. Gallery representation: If gallery representation is your plan, the perfect time to apply is when your art collection is completed. Here's how you can do it: 1. Research galleries that sell your type of work. 2. Visit their websites or social media pages to learn more about their submission process. 3. Prepare your application, including a brief introduction about yourself, your proposed art collection, and a short version of your artist talk to pique their interest. 4. Ensure your artist **biography, statement, and curriculum vitae are updated and well-prepared. The better you present your work and theme, the easier it will be for the gallery to accept you. **If you need help creating your artist biography, statement and curriculum vitae, please click here for the guide. Make a Decision: All the launch options have their benefits and challenges; it is your choice to see which ones suit you the best. Pick your Launch Location(s). You can have 2 locations; for example, you can launch it at a show and then do an online launch after the event. Suppose you need help executing an effective and successful launch. In that case, my masterclass offers extensive training on launching your collection effectively using all the available marketing tools and techniques. Learn more about this program here: Be A Thriving Artist Academy. Now, tell me in the comment which method of launching you will commit to. With Joy, Ting
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Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
February 2025
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