Here is how to grow your online art business Successfully

Hi artists, In my previous blog post, I talked about the limitations of social media in generating online sales. If you haven't read it yet, I recommend reading it to understand the full spectrum of social media vs online marketing. You can read the blog here.

How To Use Social Media To Leverage Your Online Business.
Social media is a powerful tool with 2.8 billion users, you can't deny the impact that it could create for your business. But because organic posts can only reach 6% of your followers, it takes time and effort to grow.

To remedy the algorithm problem, advertising on these platforms can help you reach your target audience effectively. Once you have their attention, encourage them to sign up for your newsletter by offering them an enticing freebie in exchange for their email address and that is how you grow your subscriber list.

​Once you have subscribers on your list it is time to create engaging newsletters to nurture your subscribers into buyers and collectors. And that is what email marketing is all about. 

Email Marketing Is Your Gateway To Online Sales
Okay, now it's time to focus on email marketing which is the most effective way to grow your online sales. E-marketing involves nurturing your subscribers into buyers and collectors by providing them with engaging content about your art projects, processes, and sales via newsletters.

Your email list is a valuable asset for your business as it comprises people who enjoy your work and have shown an interest in it. You can cultivate your warm audience and turn them into loyal art collectors and buyers by consistently providing them with inspiring art content.
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Now, let's get you started on building your email list! I kept this tutorial simple and to the point so you can set your Subscriber list up within a day with a little effort and commitment.

Here I will share with you 5 steps to get it done. 

1. Pick an email service provider
2. Create a lead magnet
3. Create a landing page
4. Share your landing page
5. Newsletter frequency

Here is how to start.
#1) Pick an Email Service Provider.
An Email Service provider is an email platform where you build your email list and send emails to the people on that list. It also supports you with tools and resources to help you with your email marketing. 

Here are my suggestions: Swiftdigital, Convertkit, and Mailchimp. These email service providers also offer attractive templates for your landing page needs. 

#2) Create a Lead Magnet.
Next, you'll need to offer an attractive freebie to give to your audience in exchange for their email addresses, and this is called a Lead Magnet. 

My Lead Magnet Suggestions are: 
- A (Time frame, Quarterly, or Monthly? ) Free Print Draw.
- A 10% off on their first purchase. (make sure this correlates with your website, that you can offer your audience a discount code once they sign up., And remember to link your discount code with your Email Service Provider.)
- A Guide, Pdf Download. For example, for your art audience, you can create a guide on "How to choose the right art for your living space. "
- A Digital Tutorial if your target audience is art students. You can offer a mini instructional digital video on How to do Knife Painting.

#3) Create a Landing Page (Subscriber Form) 
Create a Landing Page in your Email Service Provider and link it to your chosen lead magnet.

On your subscriber form, use words that will entice your ideal customers to sign up. Explain what you are offering concisely and engagingly. For example, if you sell landscape art and you are offering a free print draw, you can say this; "Sign up for my newsletter and get a chance to Win an Open Edition Landscape Print of your Choice Valued at $ price." Quarterly Draw. (specify the time frame)

#4) Share your Landing Page everywhere.
Next, embed your landing page on your Website and Social Media pages. You can also create a pop-up landing page on your website as well. The best rule for a pop-up landing page is to appear 45 seconds after your visitor enters your website and only once.

#5) Newsletter Frequency.
Once you start collecting email addresses, decide your newsletter frequency. Commit and be consistent whether you've decided on weekly, bi-weekly, or monthly. Always make your newsletter interesting, educational, and inspiring. 

Conclusion 
​Email marketing is a powerful tool to build a loyal following of art collectors. You can cultivate your audience and keep them interested in your work by providing engaging content about your art, brand, and mission.

Every time, you create a new collection, you can use your newsletter to announce the launch, reach out to your subscribers, showcase your art, and sell it. This way, you can keep your subscribers informed and connected and successfully promote your art.

If you have any questions about building a subscriber list, please feel free to leave a comment below, I answer  to all comments and  inquiries.

You got this!
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With Joy,
​Ting