 Black Friday is tomorrow! Have you organized your sales yet?
This is the perfect season to offer a sale, it is the gift-giving season making Holiday promotions successful. It is also an excellent time for you to sell more products and reward your loyal customers. It doesn’t have to be a huge sale, but enticing your customers with a small incentive could just nudge them in a favorable direction. You can get creative with your sale and make it fun.
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 "How do I transition from a 9-5 job into owning my own art business successfully." This is the question I often get asked from artists.
Well, may I suggest start by doing art shows and events get some hands-on business knowledge under your belt. I understand most of you would like to stay home and make money online but I hate to break it to you, that is not how it works unless you have either a dispensable income or someone to support your creative side hustle financially. Most of us don’t have that privilege. So the only way to do this is to start small and grow from there. Effective measures have to be taken to secure your business footings. It’s like that idiom: We must learn to walk before we can run”. Don't get ahead of yourself, take your baby steps and do it right.  Hello artist, do you know what will help your business? Glowing Testimonials!
Tell me if this is you: You have sold art for years but without a single testimonial to show for it. It is not because your customers do not enjoy your work, but because you have never asked for a review. You might have gotten some great comments and praises from customers on emails and social media, but you have never done anything about them. BTW just for the record, if you've gotten some great emails or comments about your art, you can’t just share them on your website or marketing campaign without your customer's permission. That is why intentionally asking your customers for reviews is the way to go. Here is Why having Testimonials is Vital for your Business.  Does procrastination lead to better creativity? That is a myth. Procrastination is synonymous with avoiding tasks.
I am sure this past year has been challenging for most of us. The pandemic has thrown the entire world into a whirlwind, and it was no different for me. Aside from losing my beloved mom, I have just moved across the country and have embarked on art business coaching. My day timer is filled to the brim. Working six days a week is finally making a dent on my To-Do list! Now, I am seeing results and thrilled to be getting momentum. Building something new takes time, but I can't imagine where I would be sitting right now if I have been procrastinating. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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