 Hi artists, In my previous blog post, I talked about the limitations of social media in generating online sales. If you haven't read it yet, I recommend reading it to understand the full spectrum of social media vs online marketing. You can read the blog here.
How To Use Social Media To Leverage Your Online Business. Social media is a powerful tool with 2.8 billion users, you can't deny the impact that it could create for your business. But because organic posts can only reach 6% of your followers, it takes time and effort to grow. To remedy the algorithm problem, advertising on these platforms can help you reach your target audience effectively. Once you have their attention, encourage them to sign up for your newsletter by offering them an enticing freebie in exchange for their email address and that is how you grow your subscriber list. Once you have subscribers on your list it is time to create engaging newsletters to nurture your subscribers into buyers and collectors. And that is what email marketing is all about.
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 One of the questions I often get from artists is wanting to sell their art online. Unfortunately, the misconception of online business is severely misunderstood because most artists think that online equals social media.
Because of this misconception, artists are hopping on to Social Media, thinking they will instantly get discovered and their artwork will fly out of their studio effortlessly. Hoping that all they have to do is make art and create posts, and their business will work like clockwork. Unfortunately, that is not the case, or else we should all stay home and do just that. In this newsletter, I want to educate you on:
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Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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