 Hey artist, do you want to stand out from your competition? If the answer is "yes", the best way to do this is to differentiate yourself from your peers.
There are many ways to do that. Since you are an artist, your art and products should set you apart from your peers. But what about Branding? Well, branding can be many things: it could be visual, for example, the cohesive design of your website, social media, newsletter, etc., basically a unique look that represents your brand consistently throughout your marketing materials. Although visual branding is effective but so is a Verbal Branding such as a Tagline. If you want to create a unique experience for your customers that stands out from your competition, then you need a punchy catchphrase that describes what your art is about.
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Have you ever thought of opening your own gallery and what does it entail?
On my blog, Gallery Versus Self Representation, you'll find out the differences between the two options. If you have decided to go with the latter and opening an art gallery is your ultimate goal, I can assure you this video is made specifically for you. I created this FB Live video for my Creating a Profitable Art Business Fb Group. It gives you the ins and outs of my experience as a Gallery operator. I did it for 13 years, by no means it was an easy feat but I can't think of a better and faster way of selling my art for the highest profit. Have you ever thought of creating a commercialized line with your art talent?
I lived and operated the Art Rush Gallery in Golden, B.C., with my husband, Paul. Golden is in the Canadian Rockies, surrounded by national parks with an abundance of wildlife. The place attracted many international tourists looking to purchase souvenirs of the area, but there was a lack thereof. Seeing a niche in the market that we can fill, we designed a line specifically for them. That winter, Paul and I created a commercialized line specifically designed to sell to our international tourists. I did nine paintings, and Paul did all the graphics. The gift items that we have created are Prints, Magnets, Tote bags, T-shirts, Journals, and Cups. (You may check out the line of work here on this YouTube video.)  One of my Commissioned Artwork for Cafe Mediterraneo in the Caymans. Hi Artist, When I started my art business, doing commission art was part of my repertoire. I did paintings for restaurant, corporate office, and private clienteles.
While I enjoyed the additional income, I still preferred to make art for myself. First, let me explain what Commission work is; it is work that a client hired you to do under their command and wishes. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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