 The Parade by Ting Yuen, Acrylic on Canvas “You were born an original, don't die a copy.” ― John Mason.
Hey artist, Do you follow art trends, and should you care about them? Does it help or hurt your art career? Well, I think that depends on how you use the trend. Do you incorporate it into your art and develop it into your own, or do you follow it blatantly without originality? My opinion is if you want to follow trends, do it because it speaks to you and you have an idea of how to incorporate it into your style and messaging. Don’t do it just because it’s trending. I understand sometimes you do it for business reasons, but be very wary of that. This is what happens when you follow trends.
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 It is an industry-standard for all artists to have a Biography because it is an essential part of art marketing.
Hi Artist, I know writing an Artist Biography is a daunting task because it is too personal. You are either afraid to sound too boastful or inadequate depending on the span of your art career. But let me put your mind at ease. It doesn’t matter if your art career has been short or long because you can still craft an appealing and inspiring biography without sounding like you are arrogant or inexperienced.  Hello Artist, Growing your Facebook followers does take some work. One thing you don't want to do is lose the followers that are already following you.
One easy way to do that is by barfing out SALES constantly. Remember FB is a Social Network. People are there to socialize and browse on Pages for entertainment value. It is not a marketplace, most people don't think of Facebook when they want to purchase something. Instead, use FB as a free platform to talk about your work, introduce your art to new people, and attract new followers. Treat it as a gateway to your website and entice your new followers to sign up for your newsletters, and from there, make them into your customers. It doesn't mean you can't sell art via FB but don't use it as your website. Each platform has its own purpose, do not confuse your Website with Social Networks.  "The problem I had in building my art business was relying on people noticing me. I did not have a plan in terms of art production or marketing. I just haphazardly created things occasionally and hoped people would notice and even buy. While I had the skills, I need help with everything else. Not having the consistency in art-making or the marketing skills I needed to get my work out there felt pretty demoralizing." ~ Amy Angheluta
Hi Artist, does that sound like you? Well, I am here to help. If you are on the fence about joining my Fb Group or about my art business coaching, this is what one artist is saying about my coaching. Testimonial "I had met Ting when she was running her Gallery in Golden, B.C. and was thrilled when she invited me to her Creating a Profitable Art Business Facebook group. The problem I had in building my art business was relying on people noticing me. I did not have a plan in terms of art production or marketing. I just haphazardly created things occasionally and hoped people would notice and even buy. While I had the skills, I need help with everything else. Not having the consistency in art-making or the marketing skills I needed to get my work out there felt pretty demoralizing.  I want to sell my art but where do I start?
I often get this question from aspiring artists in my Art Marketing Facebook Group. To start an art business either as a part-time or full-time venture does have its risks. But if you do it right, it may yield significant rewards. For one, you will be doing something that you love, owning a creative business and being your own boss does have many benefits. I have put together a Ten Step Guide to help you with the process of selling your art effectively. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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