 The pandemic is almost over, are you gearing up your business for success? Have you applied to some art venues? Or are you spending time marketing your business online? No matter what it is, you must combine email marketing with your chosen business model. It is essential to your business.
Email marketing is vital for your business because you can keep your audience informed about your art projects, process and sales via newsletters. Without this form of marketing, you will not be able to reach out and connect with your followers. To start sending out newsletters you need an email list. Your email list is the best asset for your business. Your subscribers are your warm audience that enjoys you and your work. You need to nurture your list consistently and cultivate your audience into art collectors and buyers. You do this, by creating helpful and inspiring art content that impacts your audiences' life.
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 Have you heard, Instagram is making a dramatic shift in how they do things? The head of Instagram, Adam Mosseri, recently announced that Instagram is no longer a photo-sharing app. Instead, Instagram is pivoting its interest on reels, stories, IGTV, and long or short-form video. At the moment, YouTube and TikToks are ruling social media, so for Instagram to compete. A pivot towards video is necessary. Mr. Mosseri announced that sharing pictures is not their priority anymore because it is not holding their audience's attention. So if you want to grow with Instagram, it is time to do the reels, IGTV, and all things videos. I know it is frustrating, it would be nice to continue to do what you've been used to, but time is changing, so you need to stay flexible and adapt. Remember, being an entrepreneur is all about adapting, learning, solving problems, and going with the flow. And this shift with Instagram is no different. Well, my creative friend, if you are an Instagrammer, embrace the change and get Reeling! With Creative Joy, Ting  You know the saying, "Don’t put all your eggs in one basket"? That rings true for your art business as well.
As an artist-entrepreneur, to grow your business, you have to include additional revenue streams. The same reason as to why big retailers, such as Amazon or Nordstrom do not sell only one type of product. They need to diversify so that they can reach a bigger pool of people. To create additional revenue streams you need to explore different ways to make money with your artistic talent. As an artist, if you combine your talent with appropriate marketing skills, you will make money from your art for as long as you want. Allow yourself to think bigger, diversify and grow. You can do this by teaching workshop to owning your own gallery. The options are vast, and here are a few ideas. If you want a sustainable art business, I suggest adding a few of the below options to your repertoire. Start adding just one and once you are comfortable with that, continue to add another one that suits your personality and skill set. Here is a list of 10 ways on how you can make money from your artistic ability. Hi artists, An art business is multi-faceted because we are the makers, marketers, and sellers. Our diverse role playing is not an easy feat, but it is doable, and it takes discipline.
Our creative minds are different as well, we make beautiful things, but we lack the focus to see things through. All we need is a disciplinary system that works. The good thing is: Discipline is learnable. If you want to build a successful art business, you need to master your habit. Today, I would like to share with you my daily system to make sure that I stay on top and make things happen. All it takes is a little dedication, and it is very doable. And the most important part of Discipline is list making and scheduling.  Hello fellow artist, For the past 22 weeks, I have been coaching my private FB group on art marketing. One thing I have noticed some members excel tremendously in a short time, some trailing behind. The difference lies in their characters. Some members are serial learners, and some are implementers.
Which one are you? Serial Learner or implementer? The ones that do well are the ones that implement what they have learned. These artists have networked, established wholesalers, started a collection of artwork, and sold it along the way. The other ones are learning but not implementing their knowledge. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
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