Three recessions, six forest fires, one inflation, and one pandemic are just some of the challenges that have impacted my 23 years in business—and I'm still here! How did I do it? Implementing strategic cost-cutting measures, diversifying my product offerings, and maintaining strong customer relationships.
Hey, artist, completing a collection is just the beginning of a marathon in the art business. The real fun begins when you start nurturing the longevity of your enterprise. As the boss of your business, you can decide how, where, and when you operate and how much you want to earn from your art. This is where strategic planning comes into play, as it helps you understand the long-term implications of your decisions. If you aspire to build a business that stands the test of time, like mine, you must focus on creating a profitable and sustainable business. This involves ensuring consistent profit and growing your status year by year through a strategic increase in revenue and intelligent cost reduction.
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"Once your collection is ready, the possibilities for launching are endless. With a well-planned launch, you can make a significant impact with monetary gain." Ting
The last few blogs discussed the crucial steps of choosing a specific genre and mission for your art with a well targeted dream customers. By doing so, you can develop a well-focused art collection that is meaningful, expansive, and cohesive for your target audience. So now what? Now, it’s time to embark on an exciting journey of marketing the collection you just created, giving it some great exposure, and selling it. This is your moment to shine and share your unique artistic vision. Understanding your audience is more than just a good idea; it's a strategic move that can significantly boost your business and increase your earnings. It's a game-changer!
It's common to see artists struggling with their art business. They paint without any plan; their portfolios are a mixture of genres and subjects. And their art sales are as random as they create them. The reason? They haven’t honed in on their mission or art genre, resulting in target audience ignorance. Listen, artist, if you’re trying to cater to everyone’s taste, you’re likely to end up pleasing no one. But if you focus on a specific audience with a chosen art genre and mission your art sales will be far more effective. By doing so, you can cater to their needs, preferences, and tastes. Have you ever felt stuck in a creative block or noticed that your energy isn’t flowing with joy? If you’ve been in this uninspired space for some time, it’s essential to be proactive about finding a solution, as it may be a sign of misalignment.
Hello artist, let's discuss your creative energy today and how you can tap into it quickly and abundantly. As someone who creates spiritual art, I know how important it is to align my energies with my work. I know art and spiritualism are inseparable companions. The wellspring of our creative energy is our soul’s quest to express beauty or fulfill a mission. Regardless of our individual beliefs, whether rooted in faith, spirituality, or any other creed, an undeniable divine energy guides and empowers our artistic manifestations. Through this energy, we find healing and discover profound answers within our creative practice, which is a transformative journey that extends beyond the realms of art. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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