 Here is the secret to why some art sells and some don't, art sells when people relate. By ‘relate,’ I mean when your work evokes an emotional response or connects with the viewer’s personal experience or interest. This could be through the subject matter, the style, or the artwork’s message.
With a track record of selling hundreds of original paintings and thousands of art prints and products, I can confidently say that art sales are not just about talent or formal education. The key lies in creating art that resonates with people, a skill I've honed over the years. Before I started my journey as an artist, I was still confused about the complexities of the art world. I made several unsuccessful attempts before I finally found my stride. I began painting as a way to cope with my emotional healing. However, as I started discussing my art with my clients, I realized the potential of my art to connect with them on a deeper level. And I also noticed that when people resonate with my work, I sell art. Through my journey of self-discovery and experience, I have gained valuable insights that I can share with you today.
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 Paradise Found by Ting Yuen If you are obsessed with creating art and turning it into a business, you must determine if it is good enough to share with the world.
But how would you have that knowledge if your dream is only in the incubation stage? And your self-doubt, uncertainties, and trepidations are killing your mojo! It doesn’t matter how many of your friends and family compliment your art; you most likely think they are just being nice. Perhaps giving your art exposure makes you feel vulnerable because you've spent many hours creating it and sharing something sacred and personal feels oddly uncomfortable. After all, you are afraid to look like a fool if it doesn’t sell, and your dream of owning a business will be crushed. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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