 Please click on the image to check out the mini-course. Hey, artist, After months of preparations for my gallery opening day, I remember that grand opening day so well because that was the height of my fear. My first gallery was a lot of work. It took me six months to assemble my collection of 27 paintings, fix the gallery space with my husband, create the signage, got my collection photographed, etc., the to-do list was mountain-high, and finally, the door was open for business. I was nervous, my palms sweaty, and my heart racing like I had run a marathon. I felt anxious and inadequate when customers walked into my gallery.
Friend, On my first day, I sold just a few prints and no original paintings. The prints sold primarily because I shared stories about the artwork. For instance, I shared the story of how a particular painting was inspired by the changes that I've made in my life, how I transitioned from hardship to enlightenment, and how another piece reflected my emotions during a difficult time. These narratives and the conversations that followed were what sold my prints.
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 Hello, artist, let's talk about art sales and marketing, but not in the way you might think. I am not talking the financial side of things, but I want to share with you how you can market your art and connect with your audience.
Listen, friend, Art is such a personal thing, but you have to sell your art to make a business out of it. Do you know what makes people pull out their wallets?  Hello, {{ subscriber.first_name }}, do you know that feeling you get when you pour your heart and soul into your art and put it out into the world, and you get crickets? Well, I know what that feels like; it feels like someone just sucked the energy out of you; it's discouraging, to say the least.
Let me ask you, do these scenarios sound familiar to you, artist?
But what if I told you you could turn those crickets into cha-ching? Listen, it's not because of your art itself that it's not sold, but the way it's been marketed. I'm talking about actually selling but with a different strategy; I'm talking about connective marketing. It's a strategy that can transform your artistic journey, turning your passion into a sustainable career. |
Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
February 2025
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