Hi artists, When I started marketing my art business, crafting a single newsletter or post was daunting, often taking a week to a month. Most of the time, when I sat down to write, I felt overwhelmed by my lack of ideas, which rattled me, causing me to procrastinate and eventually give up on the plan.😛 Does that sound familiar? 🙃 As an artist, sharing your art and relevant content with your followers and fans is a way to keep your brand in front of interested buyers and helps build relationships.
You want compelling and relevant content so your fans and subscribers will read your posts or open your newsletter, share your content with their friends and family, help you grow your email list and social media platform, and sell more art. Eventually, after a few initial newsletters to launch my art collections, I sold many artworks through my content. For instance, I shared the inspiration and stories behind my images, generating interest and leading to sales. I knew then that content creation is vital to building relationships. And sales happen when your followers know, trust, and like you. My journey from struggling with content creation to reaping its benefits is a testament to its importance. Since I started creating consistent content, such as newsletters and social media posts, my sales have improved, and I am gaining new followers and subscribers daily. This could be your story, too. To simplify things, I have created a valuable guide to help you build your online presence and make money from your art. In this guide, you’ll learn the following:
With Joy, Ting
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Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
September 2024
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