 Hello Artist, Growing your Facebook followers does take some work. One thing you don't want to do is lose the followers that are already following you. One easy way to do that is by barfing out SALES constantly. Remember FB is a Social Network. People are there to socialize and browse on Pages for entertainment value. It is not a marketplace, most people don't think of Facebook when they want to purchase something. Instead, use FB as a free platform to talk about your work, introduce your art to new people, and attract new followers. Treat it as a gateway to your website and entice your new followers to sign up for your newsletters, and from there, make them into your customers. It doesn't mean you can't sell art via FB but don't use it as your website. Each platform has its own purpose, do not confuse your Website with Social Networks. Without further adieu, here is:
14 Ways on How to Grow your first 1000 and more Facebook Followers Organically 1. Rally Your Friends and Family This is a given, Invite your friends and family to follow. By doing that, it will at least give you a base to start. Showing some social proof on your Facebook Page is healthy for your business. So send out those invites and start your Facebook Page today! 2. Consistent Frequency Now, this is a doozy but if you want to build your followers to 1000 then you need to put in some serious effort. To build your Facebook followers, you need to post four times a day, every day for at least six months. By doing this, it will help the FB algorithm to give your Page a boost. If you are going to commit to doing it four times daily, here is an easier way to do it; you can share two original contents of your own and share two contents from another Page that is relevant to your art. For example, if your work is spiritual and personal. The relevant subjects that you want to share on your Page would be inspiring quotes or stories and art inspirations or ideas. I will elaborate more on post suggestions on my next point. 3. Make engaging contents that invite conversations Facebook thrives for a friendly and positive social platform for its users to hang out. Therefore to be on the good side of FB’s algorithm, you should create contents that are unique, educational, or entertaining that drives engagements. And here are some suggestions for engaging content.
The bottom line is Facebook is a great place to talk about your business. The secret is, create engaging posts consistently. If you can do that, your followers will grow. 4. Do at least one FB LIVE a week. One method to grow your audience organically and quickly is to do FB LIVE. Doing weekly Lives brings in a whole new connection and value to your audience. It is also a great way to introduce your art technique or product. Here are some suggestions:
Fb Live does take a little bit of courage but the good news is the more you do it the more comfortable and confident you will become. And it does grow your following, but it has to be consistent. 5. Invite via newsletter. You can invite your newsletter subscribers to follow you on your Facebook Page. Give them an incentive to “like” your page by hosting a free print draw or offer a discount for your art. 6. Use your FB Insights for the best time to post. Check out your Page’s Insight and learn more about your followers, eg. the time of the day they are on and which day of the week they hang out on the platform. When you schedule your content, post them at the popular time and post all your sales on the best day of the week. 7. Be Authentic. Never outsource your voice, which means all your content should be created by yourself. When you outsource your voice, people can see right through that, and that makes building a trustworthy brand difficult. 8. Avoid posting only about your Artwork. Curate your Page with relevant posts from other sources. This way, you will be able to attract the right new followers to your Page. 9. Your posts should be a mixture of Social and Business. After all FB is a social platform. Once in a while, post pictures of yourself and your family in social settings. Keeping your posts authentic and fun drives engagements. When your followers engage with your posts, their friends will see their comments, and hopefully, that will encourage them to “like” your Page as well. 10. Share your knowledge and avoid Pushy Sales Tatics. No one wants pushy sales, especially on social media. When you post your art on FB avoid aggressive sales tactics, instead give out information about your art and be helpful. Hard Sales will eventually kill your Page. 11. Don’t give away Free Stuff consistently. Hosting a challenge or a contest with a prize draw is a great way to captivate your followers and reward them. Just limit the practice to once or twice a year. If you overdo it you will draw the wrong audience to your business. We want more followers but we want to attract the right kind. 12. Respond to all comments. If you want to build the know, like, and trust factor with your audience, you must create connections with your followers. The easiest way to do that is by responding to all comments and encourage conversations. 13. Don’t use Social Media as a Vanity Stick. Don’t measure your success with how many followers you have. And don’t look at your social proof as a competition with other artists. The worst thing you can do for your business is to get obsessed with FB, and allowing it to suck your time because it will. What you want to monitor is, if each of your posts is getting engagement or shares. That will tell you if your followers connect well with your content. 14. The Do’s and Don’ts of Facebook Call to Action. All posts should have a Call to Action, which means; the action you would like your audience to take after they read your post. Maybe you would like them to shop on your website, and perhaps you want them to share your post. But there are a few words and phrases that decrease the reach of your posts. Here is a list of the Don'ts: Like Us - Like this - Share - Sign up - Tag - Buy - Discount - Marked down Sale - click the link. Instead, say things like: What do you think? - If you resonate with this post, let me know with your favorite emoji - Is this you? - Put this on your wall as a reminder - Bookmark this, you might need it later - Get it - Grab it - I bet you know someone that needs this. - Here is where you can find this art - Pin this - __________________________________________________________________________________ Well, artist, I hope you have enjoyed the read. If you use Facebook wisely, you can attract the right people to your Page. FB has 1.9 billion active users every day making it a great social network to find your peeps. I wish you all the best in attracting new followers to your Facebook Page. If you need help with art marketing, join my FB Group Here. I would love to help you grow your art business. With Creative Joy, Ting Yuen www.tingyuenart.com https://www.facebook.com/groups/creatingaprofitableartbusinessforartists/
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Ting YuenI am an artist and art marketing strategist that is passionate about creating meaningful art and courses that inspire your life, business and home. Archives
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